# Audience Overview

Subscriber health, growth, and engagement at a glance.

Total contacts
70,974
71% of 100k plan limit
Active subscribers
64,211
90.5% of total
Unsubscribed
4,831
6.8% unsubscribe rate
Bounced
1,932
2.7% hard bounce rate

### Subscriber growth

Net subscribers New adds Churned

### Audience health

Subscribed 64,211 (90.5%)
Unsubscribed 4,831 (6.8%)
Bounced 1,932 (2.7%)
Spam complaints 0 (0%)

### Lists by size

VIP Customers 15,104
Free Trial Users 7,910
Newsletter Subscribers 1,744
Beta Testers 430

### Engagement breakdown (last 30 days)

11,247
Emails sent
48.0%
Open rate
3.8%
Click rate
1.2%
Unsubscribe rate
0.0%
Spam rate